At We’re Girls, your privacy is important to us. We’re committed to keeping your personal information safe, secure, and used only in ways that support your experience with us.

This policy explains how we collect, use, and protect your data when you visit our website, make a purchase, or interact with us through email or social media.

🛍️ What We Collect

When you shop with us or create an account, we may collect:

• Your name, email address, and contact information

• Shipping and billing address

• Phone number (optional, used for delivery updates)

• Date of birth and preferences (when provided)

• Order history and purchase preferences

• Any information you provide during checkout or account registration

🔐 How We Use Your Information

We use your information to:

• Process, pack, and deliver your orders

• Communicate order updates and confirmations

• Respond to customer enquiries or support needs

• Send promotional emails (only if you’ve subscribed or opted in)

• Tailor offers or content based on your preferences

• Improve our site and product offerings through Google Analytics

• Maintain order history for audit and business records

📦 Shipping & SMS Updates

If you provide your mobile number at checkout, Australia Post may send SMS updates regarding your delivery. We don’t send SMS marketing ourselves.

🧁 Marketing & Preferences

We sometimes send emails to share special promotions, new collections, or fun behind-the-scenes content. These are only sent if you’ve subscribed or opted in (either on our site or through checkout).

You can unsubscribe at any time by clicking the link in any email — no hard feelings!

We may also collect birthdays and preferences to tailor promotions, like birthday discounts or personalised product recommendations.

🧮 Guest Checkouts & Accounts

You can check out as a guest, or create a customer account for faster checkout next time. Account holders can access and manage their personal data through their dashboard at any time.

🍪 Cookies & Tracking

Our site uses cookies and similar technologies to:

• Keep your cart saved

• Make our website faster and more functional

• Collect anonymous data on how our website is used (via Google Analytics)

These cookies do not store sensitive personal information, and you can disable them in your browser settings at any time.

👨‍👩‍👧 Family-Safe Shopping

We do not knowingly collect personal information from children under 13. Our products are often loved by little ones, but our website and services are intended for adults or with parental involvement.

🤝 Third-Party Tools & Services

We use trusted third-party services to help run our store, including:

• WooCommerce & WooCommerce Payments (for website + payments)

• Australia Post (for shipping + SMS updates)

• Google Analytics (for anonymous site usage tracking)

• Email marketing tools (for newsletters & offers)

These services only receive the information they need to complete their function, and they follow strong security standards.

🗃️ Data Access & Retention

Customer information is securely stored and retained for:

• Audit and legal compliance (e.g., tax records)

• Order history and customer support

• Marketing and personalised offers, if you’ve opted in

Only two people — Sophie (owner) and Bryn (tech support + co-creator) — have access to this data. We do not sell, rent, or share your data with anyone else.

🔄 Access, Updates & Deletion

You have the right to:

• Request access to your personal data

• Ask us to correct, update, or delete your information

• Withdraw consent for marketing at any time

Just email us at sophie@were-girls.com and we’ll happily help.

✏️ Policy Updates

We may update this policy from time to time to reflect changes in our tools or practices. The latest version will always be available on this page.

💌 Contact Us

Have a question about how we handle your data?
Reach out at sophie@were-girls.com — we’re happy to help!